Leading Thai luxury boutique resort company, SALA Hospitality Group, has announced its third SALA resort in Thailand with the unveiling of SALA Samui Chaweng Beach Resort and Spa on Koh Samui, as the group continues to pioneer high-end travel experiences in the Kingdom’s most visited boutique beach destination.

The latest exciting addition to the SALA Hospitality Group portfolio brings its total number of properties to seven, with two other elite SALA Resorts and Spas sister properties – SALA Samui Choengmon Beach Resort and Spa and SALA Phuket Resort and Spa – as well as four sala boutique properties in Bangkok, Chiang Mai, Khaoyai and Ayutthaya.

The world-renowned SALA brand touchpoints are very much in evidence in the chic, minimalist design of the 135-key resort which effortlessly blends privacy, personal space and serene tropical surroundings offered to guests courtesy of a 120-metre white sand beachfront location in north Chaweng.

SALA Samui Chaweng Beach Resort and Spa is scheduled to launch in two phases, starting in early 2018 with the opening of the Beach Wing comprising 52 pool villas and pool suites sized between 74 square metres (sqm) and 304 sqm, featuring private pools between 18 sqm and 46 sqm in size.

Other highlights include an open-air beachfront restaurant, The Beach House, serving succulent fresh seafood in private dining spaces and romantic gazebos, a cool, fun Beach bar, a stunning Moon Shaped Pool also located on the beachfront, exclusive in-villa dining options and SALA’s signature selection of pillow types, organic soaps, scents and lotions.

The second phase, called the Garden Wing, will be completed 12 months later in 2018 and will comprise 83 rooms, pool villas and pool suites, as well as the SALA Spa and SALA Gym, a garden swimming pool, an open-air show kitchen experience – The Grillerz Restaurant and Bar – and an inviting Garden Pool Bar.

“Koh Samui is a destination close to our hearts as it was where our first resort opened in 2004, so we are delighted to unveil our second property on the island this year. This time around, we are bringing over a decade’s worth of local knowledge to craft an extraordinary experience for our guests,” said SALA Hospitality Group Chief Operating Officer Brian Moodie.

“Visitors might come for the 120 metres of beach frontage, or for the tropical spoils of Koh Samui’s most popular beach, but they will stay for the personal and private service and ambiance that define our SALA Resorts and Spas.”

With an exceptional combination of style, comfort and natural elegance, SALA Hospitality Group’s portfolio of resorts and spas epitomises a new generation of Thai homegrown hospitality. The evolution of guest experiences will continue with this enchanting new addition on Koh Samui.